PERSPECTIVE
Adventure comes in all shapes, forms, colours, people, places, tastes, smells, and I'm sure countless other ways I haven't experienced yet. My eyes are always open and my heart is always full for something new and exciting. Doing what I can to leave the world a little kinder, cleaner and happier through creativity.
Art & Design Director based out of Montreal, I focus on storytelling in digital and environmental medias through beautiful and functional design. Over a decade of experience working with small, medium and large organizations, agencies and brands.
Experience
Freelance Art & Design Director Jan. 2007 - present
As a freelance Art Director and Designer for almost 2 decades, I’ve worked with a range of clients to build brand identities, user experiences, and marketing campaigns. My approach combines creative direction, visual design, and strategic thinking, with a hands-on commitment to bringing every concept to life across print, web, and digital platforms. I continually seek out new techniques and tools to keep my work fresh, relevant, and effective.
BAM Strategy - Art Director Freelance - May 2018 / Full-time - Jan. 2024 - present
At BAM, I work on a wide range of digital, print, and integrated campaigns for brands such as Lay’s, Nivea, WeightWatchers, Durex, K-Y, Veet, EndeavorRx, Olay, Home Hardware, and Hudson Yards New York. I lead the conceptual and visual development of campaigns, collaborating closely with a talented and supportive creative team. My focus is on blending bold creative thinking with strategic execution to ensure that every project is both meaningful and visually compelling.
Phil - Art Director / Senior Graphic Designer Jan. 2020 - Feb 2021
At Phil, I worked with a mission-driven team to craft creative solutions for charitable organizations. My responsibilities included developing and presenting brand and campaign concepts, designing visual identities and marketing systems, and producing work across web, digital, and print channels. Working collaboratively with both clients and the internal team, I ensured high-quality outcomes that aligned with each organization’s goals.
PeopleLikeUs - Art Director / Senior Graphic Designer Nov. 2012 - May 2017
At PeopleLikeUs, I led a multidisciplinary creative team to develop digital and retail marketing campaigns from concept to execution. I was responsible for crafting brand identities, web design, illustration, and user experiences that connected with diverse audiences. The studio’s collaborative culture supported experimentation, mentorship, and growth, which shaped much of how I continue to approach creative leadership today.
Knowledge
Advanced knowledge of Adobe Creative Suite
Understanding of coding standards
Team management and development
Strong knowledge of media evolution
Traditional art and visual creation
Brand identity development & preservation
Web design and development (UX/UI)
Presentation development and delivery
Design Psychology
Creative thinking and development
Multi-platform marketing campaign development
Ability to adapt & learn to different situations
AI Image generation softwares