PERSPECTIVE

Adventure comes in all shapes, forms, colours, people, places, tastes, smells, and I'm sure countless other ways I haven't experienced yet. My eyes are always open and my heart is always full for something new and exciting. Doing what I can to leave the world a little kinder, cleaner and happier through creativity.

Art & Design Director based out of Montreal, I focus on storytelling in digital and environmental medias through beautiful and functional design. Over a decade of experience working with small, medium and large organizations, agencies and brands.


Experience

Freelance Art & Design Director  Jan. 2007 - present

As a freelance Art Director and Designer for almost 2 decades, I’ve worked with a range of clients to build brand identities, user experiences, and marketing campaigns. My approach combines creative direction, visual design, and strategic thinking, with a hands-on commitment to bringing every concept to life across print, web, and digital platforms. I continually seek out new techniques and tools to keep my work fresh, relevant, and effective.

 

BAM Strategy - Art Director  Freelance - May 2018 / Full-time - Jan. 2024 - present

At BAM, I work on a wide range of digital, print, and integrated campaigns for brands such as Lay’s, Nivea, WeightWatchers, Durex, K-Y, Veet, EndeavorRx, Olay, Home Hardware, and Hudson Yards New York. I lead the conceptual and visual development of campaigns, collaborating closely with a talented and supportive creative team. My focus is on blending bold creative thinking with strategic execution to ensure that every project is both meaningful and visually compelling.

 

Phil - Art Director / Senior Graphic Designer  Jan. 2020 - Feb 2021

At Phil, I worked with a mission-driven team to craft creative solutions for charitable organizations. My responsibilities included developing and presenting brand and campaign concepts, designing visual identities and marketing systems, and producing work across web, digital, and print channels. Working collaboratively with both clients and the internal team, I ensured high-quality outcomes that aligned with each organization’s goals.

 

PeopleLikeUs - Art Director / Senior Graphic Designer  Nov. 2012 - May 2017

At PeopleLikeUs, I led a multidisciplinary creative team to develop digital and retail marketing campaigns from concept to execution. I was responsible for crafting brand identities, web design, illustration, and user experiences that connected with diverse audiences. The studio’s collaborative culture supported experimentation, mentorship, and growth, which shaped much of how I continue to approach creative leadership today.


Knowledge

  • Advanced knowledge of Adobe Creative Suite

  • Understanding of coding standards

  • Team management and development

  • Strong knowledge of media evolution

  • Traditional art and visual creation

  • Brand identity development & preservation

  • Web design and development (UX/UI)

  • Presentation development and delivery

  • Design Psychology

  • Creative thinking and development

  • Multi-platform marketing campaign development

  • Ability to adapt & learn to different situations

  • AI Image generation softwares


Always happy to connect & have a creative conversation.