Luxury In Transit
Luxury in Transit had no existing brand or market presence, despite offering a thoughtfully designed aparthotel experience in Old Montréal. With a clean slate, we built the brand from the ground up by defining its identity, positioning, and tone.
I led the brand development and creative direction, and collaborated with web design agency Field Office to bring LIT’s digital presence to life. The result is a cohesive brand that reflects Luxury in Transit’s blend of heritage architecture, minimalist design, and independent luxury.
