Some icons are meant to be admired from a distance. Vessel is one you step inside.

When the opportunity came to work on one of New York City's most recognizable structures, we knew exactly where to start. Not with the architecture or the landmark status, but with the feeling of actually being inside it.

Because that's what makes Vessel unlike anything else in the city. Every angle is different. Every visit is yours alone. The city doesn't just surround you, it becomes something you live from the inside out.

We built a brand around that truth. An experience that belongs entirely to the visitor.

In collaboration with BAM - a Level Agency